Photography used to be a niche hobby back in the day. The cost of film was prohibitive and the technical skills required to take photos worth printing were substantial. The advent of digital photography in the early 2000’s made things a bit easier, but the technology meant that it remained confined for some time, until phone manufacturers decided to make cameras.
The rise of cellphone cameras, from cruddy VGA pixelated nonsense to today’s incredible weapons that rival even the best professional equipment, has changed the landscape. Everyone has a high powered camera in their pocket, and we are honestly living in the golden age of photography where there is more jaw-dropping content online than any human can even take in.
As a professional photographer, there is a temptation to become a bit intimidated by this proliferation of photography. With more “pro” shooters out there than ever, it is a highly competitive landscape. I have noticed, even since I went pro about ten years ago, that the industry has exploded.
Honestly, I was hesitant to step back into the fray after a two year exploration into the corporate world of software development. So much has changed in the last couple of years since COVID-19 ravaged the industry. Equipment is more expensive than ever, social media usage has changed dramatically and, as discussed, there are a lot of talented people all competing for the same space.
Life’s not for the feint hearted, and I have certainly had to abandon my any hesitation I might’ve had. I have decided to go all-in, and back my experience and training. As a journalist, I bring a different angle on photography. Not just capturing images, but trying to tell a story, my photos are unique in the market, and I know there is a space where people want more than just “photographic record”, but the ability to relive their best moments, visually and emotionally. Hundreds of weddings and literally thousands of lifestyle and corporate shoots definitely help in creating building a confidence to be able to deal with anything.
The other critical component that I believe differentiates me is my ability to put people at ease in a space that can be otherwise intimidating. Few people love having a camera pointed at them (myself included). If you want people to look comfortable in front of a lens you have to be able to make them actually feel comfortable and have some fun, and I love this challenge. My shoots are fun, natural and down to earth. This is my “secret”. I want my clients to look back on the photos I give them with joy, because that’s the point of it all anyway!
I particularly love family photography, primarily in a natural environment without any need for artificial light or “production”. Kids, dogs, grandparents, daddy’s and mommies with their families! These are what I live for! But I also love doing authentic couple’s shoots, wedding photography and really creative and interesting commercial or product photography. I have also been building my videography portfolio, but I will write separately about that in a future post.
Whatever it is, its gotta be authentic. No cheap tricks or camera lies. I want my photos to always be characterised by the truth that they capture!
So this is my adventure. I will blog from time to time, if you are interested in finding out a bit about my journey.
